Tuesday, August 26, 2008

New Book! ECOpreneuring: Putting Purpose and the Planet before Profits

ECOpreneuring: Putting Purpose and the Planet before Profits
by John Ivanko and Lisa Kivirist

From "mom-preneurs" to Boomers launching the dream green business they always wanted, there are more people today yearning for a soul-nourishing business that celebrates our human spirit and potential. Small, sustainable and place-based businesses and the ecopreneurs who run them are becoming the very foundation of the emerging new green economy of the 21st Century. Increasingly, launching either for-profit or non-profit businesses are seen as the means to create a more sustainable and socially just tomorrow.

ECOpreneuring provides an in-depth exploration of:
  • Hot business trends and the restorative opportunities in a living economy
  • Ways to cultivate your core passions and sense of purpose to craft your Earth Mission
  • Eco-business basics and the triple bottom line
  • Money matters, including funding your business and personal finance issues never taught in business school
  • Marketing in the green economy with 7-Ps, not just 5-Ps
  • How technology, information and the new global commons can transform your business model

This accessible and inspiring guide includes Ecopreneur Profiles featuring businesses in both the non-profit and for-profit sectors of the green economy, including Peter Nicholson, Executive and Creative Director of the Foresight Design Initiative.


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