CSBA Workshops

This summer, the CSBA is kicking off a partnership with the Chicago Center for Green Technology to bring you Green Business Workshops! Our Summer classes are listed below.

The Challenge of Marketing Green: More Fervent Evangelism or Astute Application of Strategic Marketing Principles?

For the green entrepreneur seeking a language and framework for developing and analyzing market-driven strategies and plans, this workshop will provide a quick and concise introduction to the marketing concept, process and mindset. Included will be the 3 C's of a strategic triangle (customer, company and competition); elements of the marketing mix, commonly known as the 4 P's; and lessons learned in the marketing of some recognized green products.

Sponsored by:	Chicago Sustainable Business Alliance and the Chicago Center for Green Technology
Presented by:	Sylvia Woo
Date:	May 30, 2007
Time:	4-6pm
Location:	Stuart School of Business room 490, 565 W Adams
Register:	Pre-registration required at http://csbamay30.eventbrite.com

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Differentiate Yourself - Build a "Green" Brand that Works

Reputation, experience, and values are everything when marketing to the green consumer. Savvy customers must believe your product claims are true and that what you offer - is what they need. Facilitated by a Fortune 500 public relations pro gone green, this interactive session will help you understand your own brand and how to build it to increase sales and
customer loyalty.

The second in a series of workshops focused on how best to promote your green product or service, this session will walk you through how to maximize the use of advertising, marketing, public relations and sales to build your brand. Other workshops in this series include marketing,
public relations, and advertising.

Sponsored by:	Chicago Sustainable Business Alliance and the Chicago Center for Green Technology
Presented by:	Laura Podlesny, Subtle Green Communications
Date:	June 27, 2007
Time:	4-6pm
Location:	Stuart School of Business room 490, 565 W Adams
Register:	$30 for CSBA Members, $50 for non-members Pre-registration required at http://csbajun27.eventbrite.com

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Got Visibility? Using PR to Build Your Green Business

Building the visibility of your green business helps keep you top of mind with customers and prospects. But it takes foresight, strategy and know-how.

Join a seasoned veteran of green public relations to learn practical steps for reaching your audiences through publicity, strategic networking, speaking engagements and more. The third in a series of workshops promoting your green product or service, this session will include case studies, basic tools and do's and don'ts.

Sponsored by:	Chicago Sustainable Business Alliance and the Chicago Center for Green Technology
Presented by:	Christine Esposito, Terracom Public Relations
Date:	July 25, 2007
Time:	4-6pm
Location:	Stuart School of Business room 490, 565 W Adams
Register:	$30 for CSBA Members, $50 for non-members Pre-registration required. Information coming soon.

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Where? How often? How big?: Advertising Strategies for the Green Business

Advertising is an important component to any marketing strategy, but how do you employ it effectively without breaking the bank? Frequency, size, and outlet are all considerations. Join this session to learn more about creating an integrated advertising strategy, using outlets like public radio, periodicals, and online advertising. The fourth in a series of workshops on how to get the word out about your green product or service, this session will walk you through the components of an effective advertising strategy. Other workshops in this series include marketing, branding, and public relations.

Sponsored by:	Chicago Sustainable Business Alliance and the Chicago Center for Green Technology
Presented by:	Kam Ta Wang, Chicago Public Radio; Carrie Fitzsimmons, Conscious Choice; Tim Neboda, Chicago Reader; Deb Popely, Green2B/Green2C
Date:	August 29, 2007
Time:	4-6pm
Location:	Stuart School of Business room 490, 565 W Adams
Register:	$30 for CSBA Members, $50 for non-members Pre-registration required. Information coming soon.